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Product Marketing Manager
Thatch
Remote
Mid
Remote (US)
About the Role
A fast-growing health-tech company is redefining how modern businesses offer health benefits by modernizing a legacy space. Backed by world-class investors and built by top performers from leading fintech and SaaS organizations, this company is positioned to reshape an industry that impacts millions. We are seeking a Product Marketing Manager who can bridge Product, Sales, Channel, and Marketing teams. This role is central to driving adoption across employers and brokers by translating product capabilities into compelling narratives, revenue growth, and customer advocacy. The right candidate will combine customer empathy, data-driven insights, and sharp storytelling to craft impactful go-to-market strategies. This is a highly collaborative, fully remote position where you’ll own positioning, messaging, and launches that create market momentum.
Responsibilities
- Own Positioning & Messaging: Define clear, differentiated value propositions by segment and persona; ensure consistency across digital, sales, and partner channels.
- Lead Strategic Launches: Plan and execute tiered launch strategies for new products, partnerships, and initiatives, including briefs, narratives, assets, enablement, and success metrics.
- Deepen Persona & ICP Insights: Build detailed buyer and user personas (HR leaders, brokers, etc.), mapping their pain points, triggers, and objections.
- Enable Sales & Channel Teams: Develop impactful decks, one-pagers, battlecards, and objection-handling materials; deliver training to sales and broker-facing teams.
- Conduct Competitive & Market Intelligence: Monitor competitors, analyze win/loss insights, and translate findings into strategic recommendations and content.
- Produce Customer Proof & Content: Source customer stories, case studies, and testimonials; partner with Product Growth and Demand Gen teams on web, blog, brand, and ad content.
- Be the Voice of the Customer: Gather insights through research, interviews, and data analysis to influence product roadmaps and prioritization.
Qualifications
- Experience: 4–6 years in B2B SaaS product marketing, preferably within startups.
- Track Record: Proven success in leading multi-stakeholder launches and driving adoption.
- Storytelling Ability: Exceptional writing and communication skills with strong product intuition.
- Enablement Expertise: Skilled in creating sales assets (battlecards, talk tracks, pitch decks) that directly improve win rates.
- Data Competence: Comfortable analyzing surveys, usage metrics, funnels, and win/loss data.
- Collaboration: Resourceful, highly collaborative, and thrives in dynamic, fast-paced environments.
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